In 2001, Schmoove launches its very first collection, with the desire to offer different shoes to men. Soon, the bold lines and offbeat models find their followers. The new french brand is against the flow and breaks newground with shoes even more singular and casual. Schmoove becomes a strong brand with an distinctive DNA, placing a creative know-how as a priority. A shameless and unlimited journey starts !
"No gods, no masters", "authorized dealer", "nothing to prove", "boys don’t cry": so many subversive and assertive slogans that set the tone over the years and collections. Since its creation, the avant-garde spirit of the brand has been keeping the tone through the seasons, with the watchword of the constant search of the right balance between timelessness and fashion. Even today, the explosive mix of casual, sportswear and urban codes runs through the brand, which is still in tune with the wardrobe of the modern Man. Schmoove designs also offer a manufacture made in Portugal and designed in France to the feet that wear them.